At some point, every team building with LLMs hits the same fork in the road: do you get better results by writing a smarter prompt, or by actually retraining the model on your own data? It sounds like a technical detail, but the choice affects your cost, your timeline, and …

A few years ago, "prompt engineer" sounded like a job title from the future. Now models write their own prompts, refine them, and even critique each other's outputs. So the question worth asking isn't whether prompting still works — it's whether the skill of prompting still matters once the AI gets …